"GEM is designed to complement Nine’s premium channel, and the network’s number one multi-channel, GO!, attracting females 35+ and grocery buyers."

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Nine’s reveals new digital channel GEM - mUmBRELLA

Women over 35, and grocery buyers. Man, that’s an overlooked demographic.

(via indefensible)

I’m gonna start a channel called Misfits. All my shows will be about how all our shows are better.

(via indefensible)

26 September 2010 ·

12 notes

  1. sblaufuss reblogged this from indefensible
  2. smashedbear reblogged this from winifredjay
  3. winifredjay reblogged this from indefensible
  4. ianbrooks said: like professional grocery buyers for rich people? that’s an odd demo to target
  5. mischasbrainfarts reblogged this from winifredjay
  6. indefensible posted this

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I am a 33-year-old professional computer geek, who is handsome and smells fantastic. I'm kind of a big deal around here.

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